Internal linking is just as important as external links. Most webmasters, content developers and marketers prioritize link building but the focus is often on backlinks and external link wheels. There should be equal focus on internal linking as it can boost the optimization of the website and improve its ranking. Internal linking is a complex process so it is imperative for webmasters to be proactive with the site architecture to avert a crisis.

With the internet being such a big part of the world, it makes sense that it has become the biggest source for marketing a business and gathering information. Doing proper keyword research and analysis can make a huge difference on your website rankings, click through rate and potentially increase your sales.

First, we will explain what a keyword is. A keyword is a word or even a combination of words, used to identify what you are researching. Example: A mom is wanting to know more about homeschooling her teenager. She can simply go to any search engine and type in keywords like Homeschool or homeschool curriculum and find multiple websites related to this topic. Now if you are a person or business trying to market your product or service you want your website to pop up for those looking for your product or service. You want every opportunity to reach potential customers or even other businesses. Using the right keywords when optimizing your website could make the difference in whether you gain or lose a customer.

So, you want to optimize your website and get better search engine rankings, but not sure where to start? Making accurate decisions is a critical skill when undertaking an SEO venture. Some businesses, on realizing this, go for an SEO specialist while others decide to undertake the venture by themselves through research and analysis.

Some online entrepreneurs break the rules (or bend them) in order to get better search engine rankings. They use “black hat” SEO strategies in order to rank strongly for their preferred keywords. Black hat SEO techniques typically don’t fit search engine guidelines! If you’re interested in breaking or bending the rules, too, you’ll benefit from understanding the advantages and risks of the latest black hat SEO techniques.

These techniques are made to get the most from search engines. The SEO processes that we’re going to discuss today aren’t designed to appeal to a human audience.

A backlink refers to an incoming link to a web page. Whenever a web page links to another site or any other page, it is called a backlink. A web page that has a lot of backlinks tends to rank higher on search engines.